DORMANT MAILER FOR AFI REALLY “POPPED UP” WITH THE RESULTS

The challenge set by our client The AFI group of companies was to create a new eye catching and memorable direct mail piece that would re–generate dormant clients.

The mailer – created, designed, printed, and mailed by Phase Print – really “popped up” with the results! So much so, AFI are extending the concept to other campaigns.

The mailer generated £330,232 in revenue and it reactivated 384 accounts in three months.

Here is some feedback from our client.

I wanted to change our usual mailer we send to reactivate customers to make it more eye catching and memorable.

I asked Phase to help us with this project as their in house graphic designers would be able to design something that fulfils the brief whilst ensuring it meets the Royal Mail criteria and keeps postage costs down (something we have struggled with in the past).

The solution was fresh and bold for our brand and industry and the impact has been excellent. The mailers ROI is far beyond any other communication we do, it’s been a big success.

Christina Bolton, AFI group of companies, Marketing Operations Manager.

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